How to make your communication more human
Communication that connects with someone's emotions will succeed more often than communication that doesn't. The problem is that...
What Brazilian jiu-jitsu has taught me about marketing
So, recently I've taken up jiu-jitsu. You know, that sport that's kind of like wrestling except that there are joint locks and chokes?...
What to do when it doesn't go according to plan
Have you ever had everything go exactly according to plan? Me neither. Does that make us awful planners? No, of course not. Because as it...
What to do when you "can't afford" to
First off, this is not a sales post. I'm not trying to low key sell you services or anything like that. What I do want to do hear is...
Strategy: Fancy word or something you actually need?
What is a strategy? Contrary to all the fancy shit people say ... ... a strategy is just a plan to achieve a goal. Let’s break that into...
Your 5-step Facebook ads checklist: Don't leave Ads Manager without it!
So, you're gonna deploy some Facebook ads out into the world? Not a bad idea. Facebook ads can be an awesome way to reach customers and...
The 5 books every business owner needs to read
Reading. That either sounds like fun to you or homework. I get it. You only have so many hours in the day. Why spend them NOT working on...
5 things I learned my first year in business
In December 2015, amidst a move from Los Angeles to Austin, I opened up my own shop. Back then, I was a marketing expert with a lot of...
3 quick e-commerce hacks to brighten your online store's day
Look, e-commerce is hard. When it works, the cash register rings. When it doesn't, you're damn near invisible. Here is my very best...
What my dad accidentally taught me about marketing
My dad was a cop for 20 years. Marketing isn’t his thing. Baseball is. Doing the right thing is. Saving a couple bucks is. And yet, he...