November 16, 2018

Communication that connects with someone's emotions will succeed more often than communication that doesn't. The problem is that "connecting with someone's emotions" is a very fuzzy concept and difficult to define. 

Sure, some of it comes down to nat...

May 22, 2018

So, recently I've taken up jiu-jitsu. You know, that sport that's kind of like wrestling except that there are joint locks and chokes? Maybe you've seen it used in MMA: 

 So far, I'm pretty bad. But, it's a lot of fun -- and a huge learning experience.

Because I'm...

March 15, 2018

Have you ever had everything go exactly according to plan? Me neither. Does that make us awful planners? 

No, of course not. 

Because as it turns out, NOTHING EVER GOES ACCORDING TO PLAN. Not exactly to the plan, anyway. Some of our agency's biggest success stories have...

January 29, 2018

First off, this is not a sales post. I'm not trying to low key sell you services or anything like that. What I do want to do hear is address a statement I occasionally hear when I'm talking with small businesses.

It sounds like this: "Wow, your work is awesome. We want...

December 21, 2017

What is a strategy?

Contrary to all the fancy shit people say ...

... a strategy is just a plan to achieve a goal.

Let’s break that into its components:

The goal needs to be clear and measurable.

The plan needs to be as simple as possible (so it can be executed) but not sim...

October 11, 2017

So, you're gonna deploy some Facebook ads out into the world? Not a bad idea. Facebook ads can be an awesome way to reach customers and make things happen for your business. 

They can also be a great way to flush a fistful of dollar bills down the drain if you get a lit...

August 31, 2017

Reading. That either sounds like fun to you or homework.

I get it. You only have so many hours in the day. Why spend them NOT working on your business?

Well, here’s my answer: The right kind of reading is the ultimate form of working on your business.

Like many business o...

July 6, 2017

In December 2015, amidst a move from Los Angeles to Austin, I opened up my own shop. Back then, I was a marketing expert with a lot of hustle and little experience running my own business.

A year-and-a-half later, I’m still a marketer, and I still hustle – but now I hav...

May 3, 2017

Look, e-commerce is hard. When it works, the cash register rings. When it doesn't, you're damn near invisible. Here is my very best advice, plus a bonus tip of mine that InvoiceBerry featured

Track those damn conversions.

One of the biggest things you need to do immed...

May 1, 2017

My dad was a cop for 20 years. Marketing isn’t his thing. Baseball is. Doing the right thing is. Saving a couple bucks is. And yet, he taught me one of the best marketing lessons I've ever learned.

Here's the story: 

When I was a kid, my dad was coaching a baseball team....

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