Beverly Hills Car Club
Created a lead-gen behemoth that smashed sales records
WHO: Beverly Hills Car Club is one of the largest classic car dealerships in the United States.
WHAT: Within six months, the company was breaking all-time sales records because their lead generation went through the roof.
HOW: We built a fun, exciting brand identity around charismatic founder Alex Manos. We scaled Instagram from 13,000 followers and 250 likes per photo to well over 170,000 and 4,000 likes per photo with exciting content and by leveraging influencers. We optimized their social media content, website, and e-mail marketing to make it easier for people to find and buy cars -- and instituted a way of gathering data on lead sources to continue to refine the strategic approach.
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